Five Star Rating - explained
What is the Star Rating? As part of BMW's commitment to service excellence, we would like to share your views on your Dealer experience, either during the Sales or Service transaction lifecycle. We will then collate this information and publish it on our individual Dealer websites, so that other customers can quickly and simply get an understanding of how that Dealership is performing from its customers' point of view. How is my data used?Your question score and any comments you enter will be shown on the Dealer's website, and other potential customers will be able to browse comments and scores going back approximately 90 days. Your personal details are never disclosed on the Dealer website, just the comments and the score. Should you opt to remain anonymous during your survey; your contact details (like name, email-address, telephone number etc.) will not be shared with the Dealer. However, the answers given and the comments provided will be shared with them and may appear on the dealer website. How is the Dealer summary star rating calculated?Each customer is asked to rate their service using a scale from 1.0 to 5.0. These scores are collated over a 90 day period and then expressed as a star rating based on a score out of 5. The star ratings and their scores which must be achieved are shown below.
I completed a survey and now wish to withdraw my comments. Is this possible? BMW screens all comments to remove any objectionable material. If you wish to withdraw your survey, please contact the Dealer involved who can arrange this for you. To return to the 5 Star Ratings please click here. |